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Top 5 reasons your website is invisible to customers
You’ve built a shiny new website. You either paid a handsome fee to a website designer or were bold and brave and built it yourself (hats off to you!).
It looks great. It matches your brands colour palette. You’ve even had some business cards created with your URL printed on.
It goes live, but alas – nobody comes.
Here are the 5 main reasons your website is still invisible to those you really want to engage with.
1. You have no traffic, due to poor content. What does this mean?
- Well, it means that your website in its current state is not using words or descriptive sentences that are ensuring you rank on Google Search results. It’s not optimised for the search phrases that customers are typing into Google. Write simple sentences, that include your keywords and write it for a human to easily understand and NOT Google robots! Need help with writing the words that will convert? Go here.
2. Your website is not secure. What does this mean?
- You may have noticed that website URL now starts with https and not just HTTP. Or, you’ve noticed when you’re on a website in Google Chrome (or any other browser), you get a message that says something like ‘Not secure’. You need a Secure Sockets Layer or SSL. This basically helps protect your website better, and more importantly, it tells Google that you are trying to make your website more secure. This scores massive brownie points with Mr Google. Need help getting your website on to an SSL and the all-important https before your URL Get in touch.
3. Customers are not sure what you actually do!
- This sounds counter-intuitive, but do not assume that customers know instantly and easily what it is, you actually do or sell by viewing your homepage. You know your product or service through-and-through, but you would be surprised at what customers (especially if busy and easily distracted) think about you by quickly scanning your website. Does the headline instantly tell the browser what you do? How it will benefit them in their life? Does the image communicate what you do? Learn more about what should be ‘above the fold’ on your website here.
4. Your website is SLOW. What does this mean?
- Google is looking at how quick your website is. If you have lots of images, lots of words that are causing the website to load slowly, they will mark you down. Make sure your website is optimised to load quickly. Your web developer should be able to do this for you.
5. You have browsers, but they do not buy. What does this mean?
- Your website has gone live, and you have secured some good traffic because you have a strong social media game, or paid adverts funnelling people into your website – but still, no people buy or connect. Have you told these visitors what they need to do to connect with you? This could be as simple as making the button large, in a bold vivid colour so it stands out with really simple words such as ‘Buy Here’, ‘Schedule a Call’. Keep it simple! People are busy.
We hope you get the customers you deserve and your traffic increases with some of these tips.
We specialise in building simple landing pages, we write the words, select the images that communicate quickly and simply what you do and build it all on a solid, stable hosting platform using Wordpress. We host, keep your website secure and maintain from just £16.66 a month*.
Episode 002. The One Week Marketing Podcast
Episode 2 is now available of the One Week Marketing Podcast. I discuss finding your niche, the stats and leads generated for our own business this past week.
It's our second attempt at a Podcast. Limited time this week, due to other commitments – but enjoying the experience. I wanted to talk through finding your niche, specialising in a particular area in order to help focus and finetune your marketing.
I also walk through the stats this week of One Week Marketing, including the 6 total plays of the podcast! We all have to start at zero people! Hope you enjoy it.
Listen to our new podcast. The One Week Marketing Podcast.
The One Week Marketing Podcast will be a weekly look at the techniques available to startup businesses, side hustlers and small businesses looking to 'hack' their marketing and get results quickly.
Every week, the podcast will talk to respected marketers, small business owners, side hustlers on how they are achieving great marketing results on limited budgets and how the One Week Marketing business itself is developing.
More details are available on oneweek.marketing/podcast or email the team on oneweek@bare.studio
https://soundcloud.com/user-779458571/the-one-week-marketing-podcast-episode-001
Binkbeats. Solo artist. Multi-skilled.
Jazz Cafe. Camden Locks. London. A rare date night with the wife. We're here to watch the amazingly talented Binkbeats from Holland. AKA Frank Wienk.
The artist became known the wider world through the BoilerRoom unraveled video series, where he reconstructed J Dilla tunes, Aphex Twin tunes and played them live with his own twist.
Check out his amazing version of 'Getting There' by Flying Lotus:
https://www.youtube.com/watch?v=kDi_9o6RkOc
Playing numerous instruments. Looping all of them. The timing. The sound. All created by one individual.
It was a great gig and made me think about solo business owners, small business owners, side hustlers – all trying to master many skills on their own to run their business until they have the resource to upskill, recruit. In the meantime – getting help where possible to create your symphony is tough.
Are you going to go solo, and master all the instruments? Or will you call in help?
Big ideas in small packages. Blinkist.
I enjoy devouring books that discuss business, self-improvement, productivity, leadership and of course, marketing topics. They help motivate me, generate Ideas and guide me.
I’ve always taken notes whilst reading a good book – whether in the margin with a pencil or in the notes section on the iPhones books app. I then tend to reference the most noteworthy points and come back to them time and time again. It saves me reading them over and over (although there are still a few books I will pick up repeatedly – Do Open: David Hieatt anyone?).
I love the idea of a digested version of a book, to access the information quicker. Hacking the day, to squeeze every valuable minute I can.
The other day, I discovered the Blinkist App that takes some of the most popular and well-known business books and condenses them into ‘Blinks’ (2-minute segments) – so you can extract the flavour and key takeaways within 15 minutes per book.
I’ve just finished my 7-day free trial, and I can thoroughly recommend it.
If you’re looking for ways to hack your day – and want to learn some of the key points from those key books you know you probably already should have read – check out the Blinkist App.
Have you got any other ways you’re hacking your day? I’d love to hear! Feel free to drop a note in the comments below.
what's in it for me. wiifm.
You sit down with a blank piece of paper, tasked with writing about your business.
You know why you're good at what you do. You know your business has potential. So you start, as most business owners do – with your back story. When you started out. Where you cut your teeth. Why you felt you should set up a unique and useful business for the world.
But nobody cares.
Your story falls on deaf ears. The reason why? You're talking about yourself. The person reading your long-winded story wants to know quickly, and concisely 'What's in it for me'.
Your back story can come later.
For now, hook 'em.
Tell them how you can help them make their life better.
one week marketing officially launches.
It’s the Spring Equinox in the northern hemisphere today. A time for new beginnings, ideas, growth.
A suitable day I thought, to publish a side-project that we’ve been tinkering with.
It’s called OneWeekMarketing.
Focusing on startups, side-hustlers and any small businesses that are struggling with their marketing messaging and getting a professional website live. Those individuals and small teams that are unsure of going down the ‘web agency’ route. Too consumed by the business to spend too much time building a website themselves in Squarespace or Wix.
We want to get small businesses online and have a real presence.
We want to give our customers a clear marketing story. All the copy and content professionally written and created purely to convert browsers of your website into potential buyers.
If you’re looking to get online. Or worse still, are already online but seeing no traffic or visitor interaction, then we can help you get ahead.
Don’t let your business be invisible anymore. It’s time to start growing. It’s time to ensure your great business idea sees the light of day.